Revision as of 07:23, 25 February 2013

Amway India, a wholly owned subsidiary of Amway Corporation, was established in August 1995 after approval by India's Foreign Investment Promotion Board (FIPB). Amway India commenced commercial operations on May 5, 1998 ^[1] and is now the largest Direct Selling FMCG Company. The Company is headquartered at the National Capital Region of India - New Delhi.

Amway has invested in excess of US $ 35 million (Rs. 151 crore) in India of this; US $ 6 million (Rs. 26 crore) is in the form of direct foreign investment. Amway India has 400 full time employees and has generated indirect employment for 1,650 persons at all the contract manufacturer locations.

Amway India provides free and unlimited training to all its distributors to help them grow their business. Amway India conducted over 34,000 training sessions during in the past 12-months with an attendance of over 1.5 million Amway Business Owners and prospects.

Amway India is a member of the Indian Direct Selling Association (IDSA). The IDSA is an industry regulatory body, with several reputed international and Indian Direct Selling companies as members. A Mumbai-based consumer rights activist, Asha Kidnani, is IDSA’s Ombudsman & Code Administrator. Amway India is also a member of the Confederation of Indian Industries (CII) and Federation of Indian Chambers of Commerce (FICCI).

Sales Data

Qualifiers

A non-exhaustive list of known Diamonds and above.^[14]

Crown

Bill & Peggy Britt (2009)

Founders Triple Diamond

Harbhajan Singh & Mohinder Braich (2010)

Founders Double Diamond

Nair, Bindu & Sajeev (2009) - Terminated

Double Diamond

S. Paulraj & Sagayamary - 2009

Founders Executive Diamond

(TOTAL FEDC: 4)

Davinder Jeet Kaur & M. P. Singh - 2010

Jim & Nancy Dornan

P Periaswamy & Kaviya - 2012

Birdie & Dexter Yager - 2011

Executive Diamond

(TOTAL EDC: 5)

Bhupinder Jeet Singh & Harpreet Kaur - 2009

Ghosh Sujata & Subhasis - 2011

M, Sundaravadivel & S, Renuga devi - 2010

Rajvir & Kusum Singh - 2008

Rashmi & Sushil Pachnanda

Sumeet & Tanya Bahadur - 2012

Founders Diamond

(TOTAL FD: 16)

Amit & Arti Sondhi - 2012

Anil & Bindu Narang - 2012

Ankur & Taru Gupta - 2011

Anurag & Nidhi Aggarwal - 2009

Ajitpal Singh & Randhir Kaur Mangat - 2010

Kanti & Hemi Gala - 2010

Kalaivani G & Ganesh Kumar - 2012

Kiriti & Saswati Dasgupta - 2010

Prem & Geeta Pillay - 2008

Raja Naren & Anjali Tirumala - 2011

Rajkumar & Seeta More - 2012

Ritu & Ashutosh Rastogi

Sanchita & Abhijit Chakrabarty

Sanjay & Saroj Shelar - 2009

Sneh Lata & Rajesh Kumar Rathore - 2010

Staffan Ohlson - 2010

Diamond

(TOTAL D: 94) (NEW DIAMOND 2011 - 10) (NEW DIAMOND 2012 - 15) (NEW DIAMOND 2013 - Jan-Feb:6, )

A Chandra Sekharan & C Krishnaveni - 2009

A Vijaya & S Alagesan- 2008

Amarpreet & Sheena Chawla - 2009

Antony Varghese C & Nirmala Mar

Anand & Vasantha Bhargava - 2012

Anil & Sandhya Shetty - 2012

Anuj & Pratima Payal Singh - 2009

Archana & Dr. Lakshmi Kanta Ghosh - 2012

Arun & Pragna Pathak - 2007

Atul & Anjali Sondhi - 2009

Ashish & Isha Bakshi - 2012

Ashish & Prabha Garg - 2010

Ashok & Sreeti Reddy - 2004

Bhabeshwor & Indira Khundrakpam - 2010

Bimal & Vinita Jain - 2009

C.Nagaveni & T Chandrasekaran - 2009

Deepa Sujatha G & R Gabriel Rajkumar - 2012

Deepak & Kusum Rawat - 2010

Dinesh & Deepika Shringarpure - 2009

Dr. Ashis Kumar & Chandana Sarkar - 2012

Dr. Jayashree Rath - 2012

Dr. O. Ramesh Singh & Anita Devi Oinam - 2009

Dr T Rajendrakumar & Dr R Kannaki - 2009

Dr. S Sathia Raghavan & Suguna G S - 2012

Dr S S Manjunath & Dr V K Geeth

Dushyant Kumar & Sudha Chaudhary - 2009

E Usharani & P Elango - 2011

G Jayaprakash & Nirmala - 2009

Girish & Priti Sambyal - 2011

Gojendro Singh & Surbala Devi Mayanglambam - 2011

Harish Kumar & Hema Nagar - 2008

Jagjit Singh & Surinder Kaur Malhotra

Jagtar Singh & Davinder Kaur Pannu-2010

Jeevan & Dr. Madhubala

Jyothi Bakshi & Gursharann Siingh

Kaushik & Subha Datta - 2011

K.Sreenivasan & S.Jayanthi - 2009

Khushrow & Mahrukh Patel - 2012

Kiran & Sneh Desai - 2012

Kuldip Singh & Satwinder Kaur Saini - 2009

Kumar Shiva Ramakrishnan & Anjali Kumar

Leena Chauhan & Kamal Kant Singh - 2009

Nethaji L V & Sripriya N - 2012

M.Kannan & M. Nirmaladevi - 2010

M Manickavasagam & Neela M - 2008

Mandeep Singh Sekhon & Kirandeep Kaur - 2010

Manish Kumar & Dimple Khaptawala - 2010

Manjeet Kaur & Amarjit Singh Khurana - 2011

Madhvi & Shekhar Choudhary

Mohan & Meena Deshmukh - 2009

Mukesh & Kokila Patel - 2004

Naresh & Neelam Bhardwaj

Nandlal & Sneha Bhagat - 2010

Neelam & Jai Singh Chauhan - 2009

Neila & Sameer Kakodkar

Nitish Dixit

P.Jayalakshmi Ananthakumar - 2009

P.Malar & D.S.P.Selvam - 2010

Pankaj & Amita Titoria - 2011

Parimala & Hari Kumar - 2007

Partha Pratim & Debika Dutta - 2012

Partho & Nandini Bose - 2009

Prasanta & Gita Bhhattacharya - 2010

Pravin & Menaxi Patelia - 2009

Pritpal Singh Sandhu & Amandeep Kaur - 2012

Priyamwad & Sunita Kumari - 2009

R.P & Chandra Singh - 2010

R Dhanalakshmi & A Ravikumar - 2011

R. Joseph Wilson & J Little Flower - 2011 BWW

Pawan kumar & Ranjana Maheshwari - 2010 BWW

Rakhal & Mita Mohanty - 2009 BWW

Rajpal Singh & Navjot Kaur Bawa - 2007 BWW

Rajan & Prabha Warrier - 2007

Ram Rakesh & Priyanka Sharma - 2009

Ramesh Rayaprolu & Vishnu Vara Lakshmi - 2011 BWW

Rajnesh & Shakuntala Verma - 2012

Rashid Ahmed Fani & Parveen Akhter - 2010 BWW

Ravi Prakash & Manjusha- 2004 BWW

Ravi Swaminathan & Dr. Priya - 2010 BWW

Ravi & Ranju Boparai BWW

Rina & Debapi Roy - 2005 BWW

S Amul Raj & A Reena - 2009 BWW

S.Rajagopalan & R.Srividhya - 2010 BWW

Satinder Pal Singh & Parminder Kaur Taggar - 2008 BWW

Sandeep & Shailja Mittal - 2008 Network Twentyone

Shalini & Jitendra Pratap Singh - 2009 BWW

Shama & Mahesh Patil - 2011 BWW

Smita & Jayesh Varma - 2011 BWW

Sukhdeep Kaur & Jagjit Singh Gill - 2011 BWW

Sunil & Anuradha Chinchwade - 2009 BWW

Sunny Sarabjeet Sehgal BWW

Surjit & Surinder Waraich BWW

Surjit Singh & Harwinder Kaur Gulati - 2007 BWW

Suvra Dutta - 2012 BWW

Suryakumari & Varaprasad Pillarisetti - 2004 BWW

T. Rajasekaran & R. Chandramathi - 2009 BWW

Usha & Dinesh Chandra Kandwal - 2012 BWW

V Elangovan & E Ushanandhini - 2010 BWW

Vinita & Narendra Pratap Singh - 2008 BWW

Viren & Pratibha Yadav - 2010 BWW

Vijay Prakash & Madhvi Gupta BWW

Products

Exclusives

Artistry • Dish Drops • Nutrilite • SA8 • LOC • Body Series • Glister • Attitude

Awards & Recognition

• Presented the Millenium Outstanding Service Award 2000, by the All India Confederation for the Blind (AICB), in recognition for work carried out for the visually challenged.

• The Indian Red Cross Society, Orissa awarded the Amway Opportunity Foundation (AOF) a memento & certificate for conducting a mega-Blood Donation camp of 816 units on 4th May, 2003.

• The Surat Raktdaan Kendra recongnized Amway India at their annual function on 5th Oct, 2003, for the largest number of donors at a Blood Donation Camp (BDC) held by any financial and commercial institution and industry. The Mayor of Surat - Snehlata Chouhan - presented a trophy and a certificate of appreciation.

• Amway received the Hajee Sulaiman Omar Memorial Ever Rolling Shield, by the Madurai Medical College. Amway was the ONLY corporate entity to conduct a BDC on such a scale - rest of the camps are held by educational institutions.

• Presented an award by the World Blind Union (WBU), 'for sterling contribution to improve and elevate the quality of life of visually impaired children', at a function in Delhi on Dec 2nd 2004. The award included a citation and a large-sized statue of Saraswati, the Goddess of Knowledge, was presented by the Lt Governor of Delhi, Shri Vijai Kapoor. WBU is an apex body for the visually impaired that enjoys consultative status with the United Nations.

• The Central Red Cross Bank, Cuttack awarded Amway Opportunity Foundation with a trophy and Certificate for contributing the highest number 400 units to their Blood Bank.

Philanthropy

MOBILE DENTAL CLINIC

Amway donated a state-of-the-art mobile dental clinic to the Rotary Club, Delhi Mid-town, for the use in slum areas in 1996. Operated by the Rotary Club, this clinic offers free dental check up and care six days a week, 52 weeks a year, to the underprivileged in and around Delhi.

ENDOWMENT TO THE FACULTY OF MANAGEMENT STUDIES, UNIVERSITY OF DELHI

Amway made a significant endowment to the Faculty of Management Studies (FMS) Delhi University, in 1998. This led to the creation of the Amway Chair on Entrepreneurial Development at the FMS. This endowment had been made with the intention of encouraging entrepreneurial study.

BLIND

The Amway Opportunity Foundation (AOF) started working with the Blind in 1998, when it entered into a Memorandum of Understanding (MoU) with the Delhi-based All India Confederation for the Blind (AICB). According to this MoU, AICB was to first ascertain the requirement of Braille textbooks for blind children studying in Rajasthan, and then print and distribute these Braille textbooks. This MoU which was to serve as the blue print for all subsequent work undertaken by AOF.

AICB has a Braille printing press at their premises at Rohini, a suburb of Delhi. According to the AICB, a Braille book costs seven to ten times more than a normal book. Apparently, there are 16 Braille printing press in India, about half of which are not in proper working condition.

More importantly of the 2 million blind children in India, only between six and eight per cent have access to Braille textbooks. This was the single-most important factor in deciding the direction of social responsibility undertaken by AOF: while prevention and cure for blindness is an integral part of the country's development plans, education for the blind, unfortunately, has taken back seat.

After Rajasthan, the AOF-AICB combine turned its sights on Delhi, Haryana, Uttar Pradesh, Punjab and now, Bihar.

In September 2000, AOF entered into another strategic partnership with the National Association for the Blind, India (NAB), a mumbai-based NGO. Both AICB and NAB are NGOs of national eminence. With the NAB, AOF has been able to ensure that blind children in Maharashtra and Gujarat have access to Braille textbooks. While AICB is to look after states in the north and the east, NAB is to concentrate on the west and the south. If all the Braille pages printed by AOF, are joined, end-to-end, we reckon that a distance of close to 2,000 kms can be covered!

AOF plans to re-visit each state once in three years. Why? Because a Braille textbook has a three-year life span, after which it becomes unusable. Once a cycle is established, this will be maintained on a regular basis.

WHITE CANE DAY AND LOUIS BRAILLE DAY

Since 1998, AOF has also been active in some other activities for the blind. AOF has, along with AICB, celebrated White Cane Day (October 15th) and Louis Braille day (January 4th).

On White Cane Day, AOF supports AICB distribute white canes to blind children.

On Louis Braille Day - held annually to commemorate the birthday of Louis Braille, the inventor of the Braille system - AOF supports AICB in conducting a unique event: the National Braille reading contest. Here, preliminary rounds are held on a regional basis. The winners from all different states are then brought to Delhi where the nationals are held.

AOF AND CHILD RELIEF AND YOU (CRY)

The January 26th killer-quake that rocked Gujarat in 2001 devastated almost the entire state. Tens of thousand lost their lives, uncounted others lost their homes. A whole slew of aid-agencies rushed into the beleaguered state, offering first aid, medicine, food, blankets etc.

After sifting through a host of possible partners through whom Amway could channel its relief money, AOF proposed that CRY as a preferred partner. CRY is another well-known NGO that has an impeccable track record. As in most emergencies, it is the children who are often the worst affected, AOF took a conscious decision to channelise Rs. 35 lacs that Amway distributors, employees and Awmay as a company, had collected.

An AOF representative traveled some 800 kms in the worst affected areas of Anjar (Bhuj) and Dhrol (Jamnagar) in areas where not even one building remained unaffected. With the funds Amway had sent them, CRY runs activity centres for children in the following villages in these two areas -

• Rambav Rapar
• Kuda Jampar Rapar
• Kakavav Bhachau
• Nilper Bhachau
• Meghpar Bhachau
• Saran Vandh Rapar
• Trambau Rapar
• Vanoi Rapar
• Suvai Rapar
• Gauripar Rapar
• Naranpar Rapa

NANHE CHITRAKAAR

AOF has, in the past three years, held two painting contests for children of the Amway family. These contests take place in some 20 cities, where children of distributors, employees and other service partners participate.

With the venue and all other infrastructure taken care of, the children have a field day giving wing to their imagination. All entries (four thousand plus) are sent to Delhi, where a rigorous selection system involving well-known painters and others, is followed.

The first ten paintings then serve as impressions for Seasons Greetings, Congratulations and Thank You cards, which are then sold by Amway distributors. The proceeds of these cards form the bulk of AOFs annual budget. Thus, the Amway distributor is intricately linked to AOFs work, and hence has a significant share in Amway's social responsibility.

Amagram

2007

2008

2009

[03-04/2009] [5-6/2009] [7-8/2009] [9-10/2009] [11-12/2009]

2010

[1-2/2010] [3-4/2010]

MultiMedia

ALS 2007

Qualified Platinums and above from Amway India were invited on an expenses-paid trip to Beijing, China in 2007. Here is the video promoting the trip.

ALS 2006

Qualified Platinums and above from Amway India were invited on an expenses-paid Mediterranean Cruise in 2006. Qualified Diamonds and above were also invited to visit Nutrilite's farms in California and also Sydney, Australia. Here is a video promoting the trips.

Related Links

• www.amwayindia.com - Amway India
• www.amway-in.com - Amway India
• Amway India Sales & Marketing Plan (jpg)
• How Amway Sales and Marketing Plan works? (ppt)

References

1. ↑ ^{Jump up to: 1.0 1.1 1.2} [1]
2. ↑ ^{Jump up to: 2.0 2.1 2.2 2.3} Welcome to AmwayIndia - About Us
3. Jump up ↑ Express Computer - IT pens Amway India’s direct marketing success story
4. Jump up ↑ The Times of India - Amway eyes 8 pc sales growth; to add more products
5. Jump up ↑ The Tribune India - Amway to make more products in India
6. Jump up ↑ The Hindu Business Line - Amway India in restructuring mode
7. Jump up ↑ The Hindu Business Line - Amway posts Rs 636-cr sales
8. Jump up ↑ The Hindu - Amway India aims at revenues of Rs 738 crore
9. Jump up ↑ Amway India achieves Rd. 800 crore in fiscal year
10. Jump up ↑ Hindustian Times Indore, page 3, 4th Feb 2009 - Amway India crosses Rs 1000 cr mark
11. Jump up ↑ Amway Supplement in The Week magazine
12. Jump up ↑ Amway to invest RS.400Cr.
13. Jump up ↑ Amway India aims turnover of Rs 2,500 crore in FY'12
14. Jump up ↑ Amway India - Success Stories